Beauty Industry

Glossier’s New Lip Crème Package is Gorgeous

Glossier is launching G Suit, the brand's first-ever opaque lip crème —and it took 3 years to develop.

April 21, 2023

Senior Editor

Glossier, which recently entered Sephora stores, is known for a natural no-makeup look—but its new G Suit liquid lipstick delivers bold color.

It’s Glossier’s first-ever full coverage opaque opaque lip créme—and the packaging looks elegant in the first campaign images from the campaign. G Suit lip créme will be available on Glossier.com on April 25th and Sephora.com on May 5th. The demi-matte formula delivers luxe pigment and effortless impact in one swipe.

The velvety formula “glides on like butter” the brand states. Key ingredients include Rose Wax Silica, for a blurring, soft-touch effect; Black Raspberry Seed Oil to moisturize;
Orchid Complex, for an easy-gliding application and a soft, pillowy feel; and Shea Butter, which is rich in fatty acids, antioxidants, and vitamins.

The soft pink lip gloss tube package features a clear window at its base to showcase the product color. The doe foot applicator has a pointed tip to make it easy to apply the color precisely, before using the flat side to spread it evenly.

Glossier’s G Suit lip créme is available in 9 shades:

Pilot a bright, cool pink (and a Glossier exclusive!)
Drive a rich, warm brown
Shift: a deep burgundy
Jet a true blue-red
Strike a burnt orange-red
Curve a cool, dusty mauve
Flip a warm, peony pink
Tempo a rich, fuschia berry
Lane a neutral, mauve brown

It took Glossier’s team 3 years to develop G Suit, Elle reports, saying, “The texture and look of the lipstick is inspired by the soft-touch silicone material you see with phone cases.”